The Core Lord's Take: Love and Hate in the Surfing World (2026)

Get ready to dive into the world of surfing with a unique perspective! We're about to uncover the loves and hates of a true Huntington Beach legend, a Core Lord, and it's a tale that will leave you intrigued and perhaps even a little inspired.

The Core Lord's Tale: A Love-Hate Relationship with Surfing

In the heart of Huntington Beach, a place synonymous with surfing culture, there lives a man who embodies the spirit of the sport. Meet John West, a native son with a story to tell. But here's where it gets interesting: he's not your typical Core Lord, the gatekeeper of surf spots, but rather, a modern-day surfpreneur with a unique take on the sport.

West, known online as That Surf Guy, has crafted a persona that dances between the angry local and the non-core surf influencer. It's a delicate balance, and one he's mastered. But his journey to becoming a surfpreneur is what truly sets him apart.

He tried his hand at real estate, but it didn't resonate. He considered a surf lesson business, but it wasn't quite right either. It was then that West's creativity kicked in, and he birthed an idea that would change the game: CityPro, a mobile application connecting surfers with videographers and photographers along the California coast.

"Imagine being able to capture your best surfing moments, whether you're riding waves in San Diego or Santa Cruz," West explains. "It's like having your own personal surf photographer, right at your fingertips." But the inspiration for CityPro came from a personal challenge. After an injury sidelined him, West realized the surf industry's focus was largely on pros, leaving everyday surfers, the true heart of the sport, overlooked.

Every surfer knows the thrill of catching a wave and wondering if anyone on the beach captured the moment. West's app aims to bridge that gap, offering surfers the same accessibility as those with smartphones on land. It's not just about capturing memories; it's about progress. "Video feedback is crucial for improvement," West emphasizes. "Whether you're a beginner or an experienced surfer, seeing yourself in action makes a world of difference."

So, is West a Core Lord? Not really. He's more of a relatable shredder with a unique vision. But his ability to embody the Core Lord character is undeniable.

If you're curious to learn more about John West and his journey, be sure to check out his Instagram page, That Surf Guy. It's a tongue-in-cheek take on surf culture that will leave you entertained and enlightened.

And this is the part most people miss: surfing is more than just a sport; it's a lifestyle, and West's story is a perfect example of how passion and creativity can shape that lifestyle in unexpected ways.

What do you think? Is West's take on surfing relatable? Share your thoughts in the comments; we'd love to hear your perspective!

The Core Lord's Take: Love and Hate in the Surfing World (2026)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Kerri Lueilwitz

Last Updated:

Views: 6015

Rating: 4.7 / 5 (47 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Kerri Lueilwitz

Birthday: 1992-10-31

Address: Suite 878 3699 Chantelle Roads, Colebury, NC 68599

Phone: +6111989609516

Job: Chief Farming Manager

Hobby: Mycology, Stone skipping, Dowsing, Whittling, Taxidermy, Sand art, Roller skating

Introduction: My name is Kerri Lueilwitz, I am a courageous, gentle, quaint, thankful, outstanding, brave, vast person who loves writing and wants to share my knowledge and understanding with you.